Seeing Green Banner

Seeing Green

Duration
August 2021 - December 2021
Industry Partner
Fiserv
Team
Ejeh Okorafor, Nathalie Ye, Bingrui Zong
Tools
Adobe Illustrator, Figma, Miro
Role
UX Designer + Supporting UX Researcher
Design Contributions
defined user goals/design requirements, ideated potential solutions, drafted concept sketches, developed user flows, compiled lo-fi wireframes, created art assets, developed mid/hi-fi prototype, established prototype interactions
Research Contributions
defined problem space, conducted interviews, conducted task analyses, analyzed research data, conducted user evaluations, developed further design recommendations

Seeing Green

Duration
August 2021 - December 2021
Industry Partner
Fiserv
Team
Ejeh Okorafor, Nathalie Ye, Bingrui Zong
Tools
Adobe Illustrator, Figma, Miro, Qualtrics
Role
UX Designer + Supporting UX Researcher
Design Contributions
ideated potential solutions, drafted concept sketches, developed user flows, compiled lo-fi wireframes, developed mid/hi-fi prototype, established prototype interactions
Research Contributions
defined problem space, conducted surveys, analyzed research data, moderated user feedback sessions, conducted evaluative usability testing, developed further design recommendations

Summary

Problem

The wealth inequity experienced by adults of low socioeconomic status remains rampant throughout the United States, which detrimentally limits the financial opportunity they have in life. This circumstance presented an opportunity to engage in the process of research and design to best understand and provide for the immediate assets and needs of adults of low socioeconomic status.

Solution

Seeing Green is a mobile-based savings visualization platform that addresses the wealth inequity experienced by adults of low socioeconomic status in the United States. It seeks to accomplish this through promoting users to establish long-term financial goals, encouraging users to develop beneficial savings habits, and rewarding users for their progress with positive encouragement and data visualizations.

Seeing Green Summary Screens

Process

1

Define

2

Research

3

Design

4

Evaluate

5

Reflect

1

Define

2

Research

3

Design

4

Evaluate

5

Reflect

1

Define

Throughout the United States, adults of low socioeconomic status earn less total income and experience regular financial volatility with the wages they do earn. This situation is further complicated because many are inhibited from necessary financial knowledge, which also inhibits their ability to increase their wealth. As such, these unfortunate circumstances leave people in a repeating cycle of financial instability. This pattern perpetuates widespread wealth inequity as it decreases the overall opportunity that adults of low socioeconomic status have in life. Due to the unjust nature of these circumstances, we were passionate about using the opportunity of this project to gain a deeper understanding of the wealth inequity of low socioeconomic status adults to provide more financial opportunity and improve wealth equity.

How might we address the widespread wealth inequity faced by adults of low socioeconomic status?

2

Research

Methods

Surveys

Overview

To reach our target population of low socioeconomic status adults, we collaborated with Fiserv to distribute an online survey across to members of our target population, which resulted in a total of 25 responses.

Goal

The goal of the survey was to understand members of our target population's general attitudes and beliefs about financial services as well as assess their financial service usage patterns and preferences.

Outcome

The surveys provided insight into the common attitudes and beliefs about financial services shared among low socioeconomic status adults and demonstrated their common financial service patterns and preferences.
Respondents' Current Financial Service Usage Bar Graph
Respondents' Desires for Financial Services Bar Graph
Respondents' Hopes for Financial Assets Bar Graph

Interviews

Overview

We remotely conducted a total of three semi-structured interviews with adults of low socioeconomic status who we recruited based on their responses to our posting on Craigslist.

Goal

The goal of the interviews was to gain in-depth insight into the attitudes and beliefs about financial services amongst members of our target population.

Outcome

The interviews demonstrated specific attitudes and beliefs about financial services held by members of our target population as well as provide insight in the financial experiences of their day-to-day lives.
Interview Theme 1 Affinity MapInterview Theme 2 Affinity MapInterview Theme 3 Affinity Map

Findings

Adults of low socioeconomic status are not trusting of financial institutions.
Adults of low socioeconomic status desire transparency in their financial services.
Adults of low socioeconomic status overwhelmingly utilize their mobile devices for their financial activities.
Adults of low socioeconomic status want their financial services to be convenient.
Adults of low socioeconomic status want easy-to-understand and accessible financial knowledge to gain more financial opportunities.
Adults of low socioeconomic status try to save for their future to increase their quality of life.
Adults of low socioeconomic status are self-aware of their level of financial knowledge and seek to learn more.
Adults of low socioeconomic status have limited investments, but understand the power of making investments.

3

Design

Design Requirements

☑︎
The solution should support users in their pursuits to meet their financial goals.
☑︎
The solution should help users achieve long-term financial stability and growth.
☑︎
The solution should utilize visualizations to convey financial information to users.
☑︎
The solution should be mobile-based.
☑︎
The solution should be transparent about how it operates and affects users.
☑︎
The solution should be convenient and simple to use.
☑︎
The solution should be respectful of users’ capabilities and knowledge.
☑︎
The solution should make users feel safe and provide them encouragement.

Concepts

Concept Feedback

After developing our concepts, our team internally reviewed each concept to determine the extent that the concept addressed our research findings and design requirements. Through this process of collaborative discussion, we agreed that the Seeing Green concept would be the best fit to provide financial opportunity in order to improve wealth equity.

User Flow

To develop our concept of the financial visualization application, our team established a user flow that encompassed the primary interactions and information found within the platform.

Seeing Green User Flow Diagram

Wireframes

Our team next developed wireframes for our financial visualization platform by adhering to the user flow that we previously established.

Prototype

To develop the final prototype, our team utilized the wireframes we previously developed.

Seeing Green Prototype Screens

Interactive Figma Prototype

4

Evaluate

Methods

Expert Cognitive Walkthrough

Overview

We conducted four remote expert cognitive walkthroughs with graduate students who had expertise in the fields of human-computer interaction and user-experience design.

Goal

The goal of these walkthroughs was to assess our prototype's implementation of its core functionalities in order to develop iterative design recommendations.

Outcome

The expert cognitive walkthroughs validated our successful implementation of the prototype's core functionality and offered detailed design recommendations to further improve the execution of the prototype.

Findings

☑︎
Implementation of Visualizations
The evaluation of our prototype demonstrated that users were drawn to the visualizations and were able to utilize them to understand the relevant financial information.
☑︎
Financial Goal Support
The evaluation of our prototype additionally provided insight that our application is clear and direct in its central function and can therefore meaningfully provide users support for achieving their financial goals.
☑︎
Rewarding Encouragement
The evaluation of our prototype showed that users felt rewarded by the progression of the visualization and experienced feelings of encouragement towards accomplishing their next financial goal.
Lack of Supporting Features
The evaluation of our prototype indicated that later iterations may need to include additional functionality or features in order for it to be a robust and regularly used application for our users.

5

Reflect

Seeing Green serves as a mobile-based savings visualization platform focused directly on the assets and needs of adults of low socioeconomic status. By promoting users to establish long-term financial goals, encouraging users to develop beneficial savings habits, and rewarding users for their progress with positive encouragement and data visualizations, the features of this platform work towards establishing financial stability for members of our target population. This is essential as the establishment of financial stability amongst adults of low socioeconomic status is a vital step towards rectifying rampant wealth inequity and creating financial opportunities for all.

I am proud to have contributed to the development of this solution with the collaboration of my teammates in conjunction with our industry partner, Fiserv. It was quite difficult to research and design a solution for a vulnerable and underrepresented community, but I felt that this made the work that much more rewarding as it can enact meaningful change. In the end, I believe that this project provided me with a sense of purpose in my pursuit of understanding and designing a solution that is vital to the wellbeing of our society.